"Time has a pattern that it cant help reliving. Different people, different worlds, drawn to each other like magnets” - Barry Allen (The Flash) Amusement. Anger. Fear. Sadness. Disgust. Surprise. Love.
Creating exemplary copy is going to require you to identify what resonates with a diverse selection of people each with vastly different backgrounds and beliefs. Luckily for you, they’re all driven by the same timeless primal emotions. Take Barry Allen (or The Flash to you and me) for instance. Overcome with sadness at the loss of his mother and driven by anger at the unjust imprisonment of his father, Barry is compelled to use his extraordinary abilities to try and correct the mistakes of the past. His desire takes control and he acts, without concern for implications. His emotion is enough to completely negate any risk involved. Like Barry, You’re going to need to take a trip back in time to understand how similar successful offers could have been improved and why others failed. Thankfully, we don’t have the potential to break the entire universe by doing so. Just because someone has offered something before doesn’t mean it’s not worth offering again. But, it’s worth considering what made it miss the mark originally or how it might reach an even greater audience. Was there an angle that was originally missed? Was the market ready for the offer? What does their customer feedback tell you about how it could have been improved or what caused it to fail? Were there gaps in their customer journey? Armed with these insights and moving faster than the speed of light, you can study the mistakes of the past and create the perfect timeline for your offer to thrive. -Mr New
0 Comments
Leave a Reply. |
|