“I play the long game. When I'm finally let out of this cage, it won't be to wage war. It will be to win one.” - Wilson Fisk (Daredevil) Sometimes our eagerness to prompt action can get the better of us.
The natural feeling is that if we come out swinging, the audience is going to latch on to our contagious enthusiasm without taking time to consider their options. This isn’t always the case. Fisk is a man that is infatuated with power and his goal is to become the kingpin of New York City. Even after he is incarcerated, he uses his manipulative prowess to build a new position of strength, persuading those around him to commit acts that would be the building blocks to ensuring his competition is weak and diminished. Persuasive copywriting is about playing the long game. Creating the calm before the storm. It’s about building engagement with your audience, creating an atmosphere of curiosity and intrigue. Strategically revealing their pains, desires and aspiration so that when you are ready to strike, they are there for the taking. It’s about manipulating them into the perfect position so that when the moment is right to deliver that knockout call to action, they are dazed and desperate for the solution. You are the calm and the storm. - Mr Safe
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