Uncorking The Nuances Of Your Audiences Desires And Pairing Them Perfectly With Persuasive Finesse4/6/2023 “Information, Greg, is like a bottle of fine wine. You store it, you hoard it, you save it for a special occasion, and then you smash someone's fuckin' face in with it. - Tom Wambsgans (Succession) I’m not going to pretend to be a Sommelier.
But I do know and thing or two about persuasive copywriting. For you to be able to persuasively drive somebody to make a choice, you need to be a connoisseur in exactly what motivates them. Take a page from Tom Wambsgans’ book. Tom is a calculated scrounger of information. His success is built on methodically exploiting the information he has collected to promote himself to the most powerful person in the room. Market research serves as the holy grail for collecting ammunition to build effective copy. Get to know your market like you get to know a first date. You want to know everything about that person, right? You want to uncover what really gets them excited. Analyse your competitors to the point you could satisfy their audience in your sleep. Understand what sets them apart and position yourself perfectly so that your offer is unique and irresistible. Gather as much feedback from your customers, both existing and potential, as you can physically hold. And then collect some more. You’ll be sure to get invited back for coffee. Dive into demographics, trends and behaviours and then analyse this wealth of information to understand exactly what makes them tick. Information is not meant to be hoarded. It’s meant to be harnessed and strategically deployed to smash through the benign fungus and engage your audience. Once you’ve mastered this art, brace yourselves. Your audience will be clamouring to engage with you and what you have to offer. Buckle up fuckleheads. - Mr Only
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